Edition 01 · 2026 · Brad Reading

Modern solutions for grassroots sports clubs.

I build the public website and the admin tools your committee runs on — fixtures, results, photos, shop, sponsors, club manager, member admin, club history — on the same network behind a fifth of the internet. Built once, owned forever, no SaaS subscription to me — just the small third-party running costs (domain, email, hosting) you'd have for any website.

Start a conversation → Read the brochure

01Why I built this

I built this for my club first.

When I first joined the committee, I spent months lost. Who runs what. What's already been decided. Who do I call if the canteen's locked. The information existed — in old emails, in someone's Dropbox, in a notebook from 2019 — it just wasn't anywhere a new volunteer could get to.

Every committee handover, half of it walked out the door.

So I built the club a system to fix it. A place where the shape of the club lives. Committee, contacts, training times, fixtures, sponsors, history. A new committee member can read it in an hour and feel oriented. An outgoing one can leave their knowledge behind without a 40-page handover doc.

Talking to people at other clubs — different sports, different sizes, different states — it's the same story everywhere. Volunteers stuck in the same information gaps, committees redoing the same handovers, knowledge walking out the door at the end of every season. So I generalised what I'd built, added sport-module support so it works for codes other than rugby, and now I'm taking it wider. That's what's on this page.

02By the numbers

It's not just me.

After the club had it, I looked around. The same patterns show up everywhere — and a fresh policy change just made one of them worse.

63%

Of grassroots clubs cite volunteer shortage as their main challenge.

1 in 4

Small clubs considered closing in the past year.

50%

Drop in club-sport participation between ages 11–14 and 15–19.

Sources: Australian Sports Foundation, Clubs Under Pressure (May 2023, n=2,984 community clubs); AusPlay national participation data.

Since December 2025, under-16s can't legally hold accounts on Facebook, Instagram, or TikTok (Online Safety Amendment Act 2024). Clubs that ran their junior comms through a Facebook group now have no way to reach those players directly — a club-owned channel becomes a practical necessity, not a nice-to-have.

03What I build

Solutions that outlast committee handovers.

Grassroots clubs run on volunteers and tight budgets. I build solutions that volunteers can update, that the next committee inherits cleanly, and that don't add a monthly bill to chase up.

One-off purchase

You pay me once for the build — no SaaS fee, no per-seat licence, no surprise renewals. Third-party running costs are small and paid in the club's name: domain (~$30/yr), Cloudflare hosting (free tier most clubs never exceed), Google Workspace if you want club email (~$15/mo).

You own everything

The accounts, the domain, the code, the data — all registered in the club's name from day one. If you walk away from me, the site keeps running.

Modular

Start with the core. Add features when the budget arrives — a shop, club manager, sport-specific tools. Each module is its own one-off engagement.

What's in the box.

Two halves of the same product. Your committee runs the admin side; everyone else sees the public site.

Public website

What supporters see

The face of the club — players, parents, sponsors, recruits.

Home, news & announcements Core
Fixtures, draw & results Core — round-by-round
Photo galleries Core — by event or season
Online shop Module — Square-backed, with pickup orders
Sponsors Core — basic showcase; carousel is a module upgrade
Club info & contact Core forms
Honour roll & club history Core

Admin suite

What your committee runs on

Password-protected back-office. No spreadsheets, no chasing logins, no per-seat licences.

Club manager Module — committee, contacts, training times
People manager Module — members, registrations, roles
Match-day tools Core — fixtures, results, draw entry
Content & media Core — pages, photos, sponsors
Shop admin Module — catalogue, sold-out toggles, orders
Site settings Core — theme, colours, branding
Audit log Core — who changed what, when

Every module toggles on or off — start with the public site and the admin essentials, then add what you need.

04Selected work

What it looks like.

One club platform in production so far. Three more design directions ready to stamp out for yours.

Live now

Live · Junior rugby

Leeton Junior Phantoms RUFC

juniors.phantomsrugby.com

Stadium-night theme with a scoreboard-style draw and live fixtures. The reference build for the platform — battle-tested across a full season of live use.

Inspiration for your club

Three more design directions, all built on the same platform. Pick one when we start, or commission your own.

Demo · Athletics

Trackside

Designed for athletics centres. Aligned with the Australian Athletics brand palette — reads as a sibling site to the parent organisation.

Demo · Minimal

Lane 4

Light theme with monospace performance numbers. Strips the chrome back to focus on what athletes care about — times, distances, PBs.

Demo · Editorial

Photo Finish

Editorial monochrome with a medal-gold accent. For clubs leaning into the magazine-cover feel — big typography, strong photo focus.

05Pricing

Honest, simple, one-off.

A one-off price most clubs can fundraise in a single season. Modules priced as installation labour, not licence fees. Five-year cost comparison vs SaaS competitors below.

Core build · One-off

$2,500 + GST

Public website, admin area, fixtures, results, photos, contact form, one stock theme with your colours. Designed to fit inside common community-grant ceilings.

Module add-ons

from $350 + GST

Feature modules — Club Manager, Online Shop, Sport-specific features, Sponsors Carousel.

Build options — Custom theme, Apex/multi-program landing.

Module fees cover setup, data wiring, integration & committee training — not a licence to use the code. Mix & match at sign-up or later.

Full bundle

$6,250 + GST

Core, every module, and a custom theme. Same total as buying à la carte, locked in upfront — no "should we add X?" decisions later, you've got everything. For rugby or athletics — other sports add a separately-quoted adaptation (see below).

5 years in — who paid what, and who owns what?

Indicative totals for a 200–500-member club, all figures ex GST/VAT. Researched against published vendor pricing pages, mid-2026 — not guessed.

This offering — full bundle

Public site + every admin module + custom theme

5-year total $7,350

Upfront: $6,250+ GST
Ongoing: ~$220/yr*

Pitchero Pro

UK SaaS — public site + admin, comparable feature breadth

5-year total $11,700

Upfront: $0
Ongoing: ~$2,340/yr

SportsWeb

Public site + lighter admin tools

5-year total $2,700

Upfront: $0
Ongoing: ~$540/yr

Custom agency build

Website only — no sports admin at this price point

5-year total $10k–$25k

Upfront: $5k–$15k
Ongoing: ~$1k–$2k/yr

* Domain (~$30/yr) + optional Google Workspace (~$15/mo) for club email; Cloudflare free tier covers hosting for most clubs. Core-only build (no modules) is $2,500 upfront, ~$3,600 over 5 years. SaaS figures from pitchero.com/pricing and sportsweb.com.au as of mid-2026; agency band from Digital Nomads HQ and Spark Interact rate cards. FX: GBP 1 ≈ $1.97.

First club on a new sport?

The platform supports rugby and athletics in production today. If your club plays a code the platform doesn't cover yet — cricket, netball, soccer, AFL, basketball, hockey, equestrian, gymnastics — sport-specific customisation is a separate piece of build-time work, scoped and quoted after the requirements call.

The rate is more favourable than a fully-bespoke build commissioned elsewhere — because your build also extends the platform's supported codes, future clubs in your sport then get a stock build. Mutually useful. The brochure walks through how this works in practice.

All prices exclude GST. The brochure breaks down what each module configures and where the cost goes — or get in touch.

06How it works

Two calls and a few weeks of work.

The longest hold-up is usually the club gathering brand assets and deciding on a domain — not the build itself.

1
Requirements call
What features you want, which sport, brand assets, domain, modules.
2
Branding & setup
I pick the closest stock theme, apply your colours and logo, draft initial content.
3
Build & deploy
Everything set up under the club's own accounts; site goes live; initial data loaded.
4
Handover
Admin credentials, written runbook, walk-through session. Everything in your name from this point.
5
Ongoing (optional)
Support retainer with me if you want one; otherwise the site keeps running with just the small third-party costs from earlier. Modules can be added later as separate one-off purchases.

Let's talk about your club.

A 20-minute conversation is enough to work out whether this is the right fit. No commitment to proceed — and you'll leave the call knowing where you stand either way.

Book a discovery call → LinkedIn →